How It All Started
Back in May 2017, 24-year old Hamid Suleiman Ahmad contacted Wooter Apparel through social media to share his humble and heartfelt tale about growing up in Africa. Over a series of emails, Hamid explained his passion for bringing his own vision to life by drawing a jersey for his team of friends.
“Just from these emails alone, the effort we put into making these uniforms for Hamid and his friends was well worth it. It is eye-opening to see how some people view the world,” said Alex Aleksandrovski, Founder and CEO of Wooter Apparel.
Hamid created and designed everything – from the custom basketball uniforms for his team, to the African logo that graced the front of the jersey. Wooter Apparel handled the production and delivery within a two-week period, and within those fourteen days a dream became a reality that reached from Staten Island to East Africa.
For both Wooter and Hamid, the hoops journey really has come full circle.
Five months later, September 2017. Wooter and Hamid collaborated again with the start of Wooter Africa tournament and the tip-off of the league began in Zanzibar. Wooter designed and manufactured uniforms for the 12-team league, which also includes a digital platform for officials, statistics and league website all managed through the Wooter App.
Up to date, Hamid Suleiman Ahmad has helped grow his dream into a reality as he serves as the C.E.O of Wooterafrica Organisation and Wooter Apparel main trusted Ambassador in Africa who commissioning all WooterAfrica and WooterApparel activities powered by Wooter Apparel Inc.
“In life; You can choose to stand by and wait for things to change or you can help drive that change.
I want to pass the truth through my own life to the next generation. I want to teach them by being front line what i learned late in life.. I’m the one to drive the change.
i want to plant seeds which will drive positive changes to our own societies in Africa now not later”,
— Hamid Suleiman Ahmad,
C.E.O of Wooter Africa and WooterApparel Brand Ambassador in Africa.
Back in early September 2019 when East Africa Television began promoting and covering the ever-popular outdoor Sprite Bball Kings Basketball Tournament, the photo used for one of the cover pieces was a story that jumped off the page. A team of young African basketball players from Morogoro waited eagerly to check into the game, while donning Wooterafrica uniforms. It was a timely reminder of just how far Wooter Africa and Wooter Apparel have come over these past three years.
“We've been growing our WooterAfrica tournament program in Tanzania over the last three years, all funded by WooterApparel, and reaching thousands of kids. Basic things such as enjoying the beautiful game of basketball are not easily available. Our goal is to change the lives of the youth through sports. After today, we're able to take Wooter Africa to the next level by working directly with the government, companies, other organizations and stake holders who believe in what we're doing support our movements in Africa.
Rooted in a love for sports, supporting, and giving back through the game of basketball, Wooter Africa’s now has gone to even further in East Africa. Tanzania Basketball Federation in one of the National Television Sport Show, ITV (Tamasha la Michezo, Mchezo wa Kikapu, Machi 14, 2021. - YouTube), they proudly announced to be pleased of how we have been pushing the game of basketball by supporting youth in Dar Es Salaam.
WooterAfrica as organization, through its C.E.O Hamid has made to receive and done interviews in more than 5 popular radios in Tanzania like DIZZIM FM (https://www.instagram.com/p/CEdqimQgSBK/?utm_source=ig_web_copy_link), E-FM, WASAFI FM, EAST AFRICA TELEVISION (https://www.instagram.com/p/CJbxluigyBi/?utm_source=ig_web_copy_link), SUA FM and MUM FM and recognised by popular blogs like SHAFII DAUDA(https://www.instagram.com/p/CNihmHGBrPn/?utm_source=ig_web_copy_link) and CLOUDS DIGITAL (https://www.instagram.com/p/CGM_VGYgrdO/?utm_source=ig_web_copy_link) famously known as CLOUDS FM.
We also made custom outfit to the East African Top Artist, Diamond Platnumz (https://www.instagram.com/tv/CPMDqpBp2yB/?utm_source=ig_web_copy_link)which his own mother (https://www.instagram.com/p/COXfY9OBjhk/?utm_source=ig_web_copy_link) wears it.
“We are excited to announce that Wooter Africa has become an official organization in Tanzania, East Africa. Our mission is to bring together communities and support the youth in Africa with sports, “said Wooter CEO, Alex Aleksandrovski.
Within the last three years Wooter Africa truly has become a feel-good-story around East Africa and on the courts of big cities like Dar es Salaam, Morogoro and Zanzibar while basketballers eagerly eager to know where we are about to go next from here.
That’s when Hamid Suleiman Ahmad -- the young vibrant WooterApparel Brand Ambassodor -- reached out to Wooter Apparel about to have official organization which will be able in creating customized basketball uniforms from grass roots youth and adult basketball teams for them to compete on the outdoor courts in Tanzania Mainland and Zanzibar. Not only Wooter Apparel design a collection of sublimation jerseys in all seasons under Hamid’s supervisions, but Wooter has became the official apparel sponsor of WooterAfrica. Wooter Apparel has colorfully created and outfitted all teams in all seasons, by providing a professional look for the talented athletes who proudly wear Wooter Africa across their chest.
Since then to date, Wooter Apparel and Hamid has kept the revolutionizing the basketball game in Tanzania. WooterAfrica is the only unique league in Tanzania which design and producing quality custom apparel full for referee uniforms, coaches, staff members, and jerseys and uniforms for men and women senior and juniors as well.
We now managed to have our own WooterAfrica customs from balls, fitness, backpack etc. Stay tuned for some big news coming soon before the end of this year and throughout the upcoming 4th season of Wooter Africa.”